All your burning questions: ANSWERED!
What exactly is brand identity design?
Imagine your brand is like a superhero. Brand identity design is like designing that superhero's costume – the vibrant colours, the textured fabrics, the tailored cut – everything that makes your superhero’s identity extremely unique and memorable.
Brand identity design for your business involves using various tools, like a cool logo, sleek fonts, bespoke colour palette to visually express a particular image or identity of your business that you want your ideal clients to connect with.
It's a whole vibe that is geared towards setting you apart from the rest! Exciting right?
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Why is branding important for my business?
I’m so glad you asked!
Ever wonder why your favourite brands stick in your mind like glue? That's the magic of branding! Think of it like giving your small business its own personality and style. It's not just about a cool logo or catchy colours; it's about creating a vibe that people connect with. With the right branding, your small business can stand out in the crowd, leaving a lasting impression. Imagine being the hero in your industry, instantly recognized and trusted.
Let's turn your business into a brand that people won't forget – because you deserve to be the talk of the town!
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Hang on! Can I not just use CANVA to create it all? I mean, it’s free and easy DIY!
CANVA does have its charm. But an easy option is not necessarily the most sustainable, and it might not be the answer if you want your brand to be impactful enough to unforgettable.
It offers limited customisations, generics designs (yikes!) and low resolution file formats. Your creations might also run into trouble with copyright laws.
Canva is excellent for quick projects, social media posts, or simple designs. But for a brand that wants to make a lasting impression, investing in a professional graphic designer (me!) might be the way to go! 🚀💼
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Is your price all-inclusive?
An all- inclusive price works on the principle that everyone has the same needs. Unfortunately, that cannot be said when it comes to branding a small business. They are all just so unique! I would be doing you and your business a serious disservice by providing a one-size-fits-all solution.
Instead, my ‘4 WEEK BRAND TRANSFORMATION PACKAGE’ has a starting price point, but it can be (and should be!) customised in a variety of different ways to specifically address the branding pain points of your small business.
The final price will be indicated by the number of deliverables required by your business and their complexity.
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So how does the payment work?
After signing the contract, a 50% deposit (non-refundable) will be due upfront, with the remaining due upon completion of the project. Easy as!